Pentax's new 'Brand Vision' shows it's doubling down on SLR camera systems

While the rest of the photography world is determined to double down on mirrorless camera systems, Pentax has announced its dedication to SLR cameras. In the above video a new microsite dedicated to the new 'Pentax Brand Vision,' the Japanese manufacturer emphasizes its dedication to 'the future of SLR Photography.' A product photo of Pentax's upcoming APS-C DSLR, which is yet to be named. 'When you take a picture with a single-lens reflex (SLR) camera, the light passes through the lens, and in ...